About
Hi, I'm Ziyue Lu.
UX/UI designer who loves turning complexity into clarity
I have experience in both B2B and B2C industry. Currently, I'm a UX Designer at GRESB, designing platforms that support global sustainability benchmarking.
How I work
My process starts with thorough user research. I understand the 'why' behind user behaviours, ensuring that every solution is rooted in user needs.
Rooted in Empathy
My strength lies in breaking down chaotic information and translating complex requirements into clear, structured interfaces.
Guided by Logic
From LLM to AI agent, I actively apply new technologies to push the boundaries of what design can solve, and how we design it.
Inspired by Tech
experience
Tongji Tangible Cultural Office, Part-time Designer
Shanghai, China | 11/2020 - 07/2022
Cooperate with BYD Charity Foundation to design an individual Nursery Cube in Shopping Mall to improve mothers’ experience.
Doing an image peripheral design for China Aerospace.
Designed peripheral merchandise of Tongji University.
SENREVE, Research & Design Intern
Shanghai, China | 09/2022 - 01/2023
Formulate new product pricing, release timing and publicity strategies.
Design brand publicity materials (posters, video clips, pamphlets and gifts with purchase)
XIAOHONGSHU, User Experience Designer
Shanghai, China | 02/2023 - 07/2023
Optimised the key usage scenario, used by 500 million active users, by updating image viewing, comment area display and note posting.
Collect user feedback information. Evaluate suggestions and discuss whether they are effective.
Van Lanschot Kempen, UX Designer
Amsterdam, Netherlands | 09/2024 - 09/2025
Joined core UX team to design financial tools for bankers and RMs, including a client center and fund data management tool, handling end-to-end processes from user research to prototyping and testing.
Optimise the design system, ensuring compliance with 2025 EU accessibility standards (WCAG).
Shanghai, China | 09/2019 - 07/2023
Bachelor of Arts in Product Design
GPA: 4.7/5.0 (92.01/100)
Class Ranking: 9/42
Tongji University,
College of Design and Innovation
Delft University of Technology,
Faculty of Industrial Design Engineering
Delft, Netherland | 09/2023 - 08/2025
Master of Science in Design for Interaction
Graduate Cum Laude (9/10)
Ranking: Top 5%
GRESB, UX Designer
Amsterdam, Netherlands | 09/2025 - now
Improve global ESG performance assessment tools, translating the business needs into feasible solutions for B2B users.
Collaborating with stakeholders to optimise the platform's usability for institutional investors and property companies.
timeline
More about me
Beyond work, I find joy in immersing myself in traveling and making art. These hobbies fuel my imagination and creativity, providing me with inspiration and pleasure.
