About

Hi there,

I'm Ziyue, a designer with a keen curiosity for life.

Currently, I'm pursuing my master's studies at the Industrial Design Engineering Faculty of Delft University of Technology, specializing in Design for Interaction.

Design Philosophy

My design approach emphasizes catering to the diverse needs of different demographics, and my past projects have involved interaction with various user groups.

I'm passionate about merging art and technology to create captivating design solutions. I believe that cultural diversity serves as a rich source of inspiration for design, which is why I enjoy challenging myself to explore design intersections across different cultural backgrounds, fostering inclusivity and innovation.

Professional experience

Tongji Tangible Cultural Office, Part-time Designer

Shanghai, China | 11/2020 - 07/2022

Cooperate with BYD Charity Foundation to design an individual Nursery Cube in Shopping Mall to improve mothers’ experience.

Doing an image peripheral design for China Aerospace.

Designed peripheral merchandise of Tongji University.

SENREVE, Research & Design Intern

Shanghai, China | 09/2022 - 01/2023

Formulate new product pricing, release timing and publicity strategies.

Design brand publicity materials (posters, video clips, pamphlets and gifts with purchase)

XIAOHONGSHU, User Experience Designer

Shanghai, China | 02/2023 - 07/2023

Optimised the key usage scenario, used by 500 million active users, by updating image viewing, comment area display and note posting.

Collect user feedback information. Evaluate suggestions and discuss whether they are effective.

Van Lanschot Kempen, UX Designer

Amsterdam, Netherlands | 09/2024 - 02/2025

Joined core UX team to design financial tools for bankers and RMs, including a client center and fund data management tool, handling end-to-end processes from user research to prototyping and testing.
Optimise the design system, ensuring compliance with 2025 EU accessibility standards (WCAG).

Shanghai, China | 09/2019 - 07/2023

Bachelor of Arts in Product Design

GPA: 4.7/5.0 (92.01/100) | Class Ranking: 9/42

Tongji University,

College of Design and Innovation

Delft University of Technology,

Faculty of Industrial Design Engineering

Delft, Netherland | 09/2023 - 08/2025

Master of Science in Design for Interaction

timeline

More about me

Beyond work, I find joy in immersing myself in science fiction and painting. These hobbies fuel my imagination and creativity, providing me with inspiration and pleasure.